Case Study - Hospital Corporation of America (HCA)

Personalizing Corporate Philanthropy Through Segmentation

Developing a CSR program that tailors to a corporation with numerous locations can have many challenges. Each location may have differences in branding, engagement goals, and campaign preferences. 

This case study provides strategies for personalizing your corporate philanthropy platform through segmentation to help empower employee volunteers. We found that segmentation massively helps to create a customized experience for the employee regardless of their location differences.


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