The power of incentives is the  main premise of the book "Freakonomics." It's so important to direct incentives in a way that resonates with people and isn't manipulative. This article examines incentives, and digs into real world applications in the corporate social responsibility space.

You'll learn about:

  • Dollars for Doers
  • Cause Cards and their successes
  • Other applications of using incentives to engage employees